/* ============================================================
   OK Visual — visual claro e quente, focado em pessoas reais
   ============================================================ */
:root{
  --bg:#fbf8f3;
  --bg-2:#f3ede4;
  --bg-3:#efe7dc;
  --surface:#ffffff;
  --surface-2:#faf6f0;
  --ink:#1c1916;
  --ink-2:#2a2622;
  --border:rgba(28,25,22,.09);
  --border-strong:rgba(28,25,22,.16);
  --text:#1c1916;
  --muted:#5e5850;
  --muted-2:#6f685f;
  --accent:#ff5a1f;
  --accent-2:#ff7a3c;
  --accent-dark:#b93c0c;
  --accent-text:#d9440f; /* laranja para títulos grandes (contraste ≥ 3:1) */
  --btn:#c2410c;
  --accent-soft:rgba(255,90,31,.10);
  --green:#15803d;
  --grad:linear-gradient(135deg,#ff5a1f 0%,#ff8a3c 100%);
  --shadow:0 24px 60px -28px rgba(60,35,15,.35);
  --shadow-sm:0 8px 24px -14px rgba(60,35,15,.30);
  --shadow-glow:0 18px 40px -14px rgba(255,90,31,.55);
  --radius:22px;
  --radius-sm:14px;
  --maxw:1220px;
  --header-h:78px;
  --ease:cubic-bezier(.22,.61,.36,1);
  --font-head:"Bricolage Grotesque","Plus Jakarta Sans",system-ui,sans-serif;
  --font-body:"Plus Jakarta Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);background:var(--bg);color:var(--text);line-height:1.65;
  overflow-x:hidden;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img,video{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
input,select,textarea{font-family:inherit;font-size:1rem}
::selection{background:var(--accent);color:#fff}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:6px}

.wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.section{padding:clamp(64px,9vw,112px) 0;position:relative}
.section--tight{padding:clamp(48px,6vw,80px) 0}
.section--dark{background:var(--ink);color:#f5f1ea}
.section--dark .lead,.section--dark .muted{color:#b9b1a6}

h1,h2,h3,h4{font-family:var(--font-head);font-weight:800;line-height:1.08;letter-spacing:-.025em;color:inherit}
h1{font-size:clamp(2.4rem,5.6vw,4.3rem)}
h2{font-size:clamp(1.9rem,4.2vw,3rem)}
h3{font-size:clamp(1.2rem,2.2vw,1.45rem);letter-spacing:-.015em}
.muted{color:var(--muted)}
.accent{color:var(--accent)}
.grad-text{color:var(--accent-text);background:none}
.section--dark .grad-text,.cta-band .grad-text{color:#ff7a3c}
h1 .grad-text,h2 .grad-text{position:relative;white-space:nowrap}
h1 .grad-text::after{content:"";position:absolute;left:0;right:0;bottom:.06em;height:.16em;background:var(--accent);opacity:.18;border-radius:4px;z-index:-1}
/* no celular o destaque pode quebrar linha (senão o título fica mais largo que a tela e empurra o menu para fora) */
@media(max-width:600px){
  h1 .grad-text,h2 .grad-text{white-space:normal;background:linear-gradient(transparent 78%,rgba(255,90,31,.18) 78%,rgba(255,90,31,.18) 94%,transparent 94%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
  h1 .grad-text::after{content:none}
  main table{display:block;overflow-x:auto;max-width:100%}
}

.eyebrow{
  display:inline-flex;align-items:center;gap:10px;font-size:.8rem;font-weight:700;
  text-transform:uppercase;letter-spacing:.14em;color:var(--accent-dark);margin-bottom:16px;
}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--accent);border-radius:2px}
.lead{font-size:clamp(1.05rem,1.8vw,1.22rem);color:var(--muted);max-width:62ch}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:15px 26px;border-radius:999px;font-weight:700;font-size:.98rem;
  transition:transform .3s var(--ease),box-shadow .3s var(--ease),background .3s var(--ease),color .3s var(--ease),border-color .3s;
  white-space:nowrap;position:relative;
}
.btn--primary{background:var(--btn);color:#fff;box-shadow:0 12px 26px -12px rgba(194,65,12,.7)}
.btn--primary:hover{background:#a3360a;transform:translateY(-2px);box-shadow:var(--shadow-glow)}
.btn--ghost{background:var(--surface);color:var(--ink);border:1.5px solid var(--border-strong)}
.btn--ghost:hover{border-color:var(--ink);transform:translateY(-2px)}
.section--dark .btn--ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.3)}
.section--dark .btn--ghost:hover{border-color:#fff}
.btn--wa{background:#15803d;color:#fff;box-shadow:0 12px 26px -12px rgba(21,128,61,.7)}
.btn--wa:hover{background:#116a32;transform:translateY(-2px)}
.btn--wa::before{content:"";width:18px;height:18px;background:currentColor;
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.45 1.32 4.95L2 22l5.25-1.38c1.45.79 3.08 1.21 4.79 1.21 5.46 0 9.91-4.45 9.91-9.91C21.95 6.45 17.5 2 12.04 2z'/%3E%3C/svg%3E") center/contain no-repeat;
  mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.45 1.32 4.95L2 22l5.25-1.38c1.45.79 3.08 1.21 4.79 1.21 5.46 0 9.91-4.45 9.91-9.91C21.95 6.45 17.5 2 12.04 2z'/%3E%3C/svg%3E") center/contain no-repeat}
.btn--lg{padding:18px 32px;font-size:1.04rem}
.btn .arrow{transition:transform .3s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}

/* ---------- Header ---------- */
.site-header{
  position:fixed;top:0;left:0;width:100%;height:var(--header-h);z-index:1000;
  display:flex;align-items:center;transition:all .35s var(--ease);
  background:rgba(251,248,243,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;
}
.site-header.scrolled{height:66px;background:rgba(251,248,243,.95);border-bottom:1px solid var(--border);box-shadow:0 6px 24px -18px rgba(60,35,15,.4)}
.nav{display:flex;align-items:center;justify-content:space-between;width:100%}
.brand{display:flex;align-items:center;gap:12px;font-weight:800}
.brand img{height:48px;width:auto}
.nav-links{display:flex;align-items:center;gap:2px}
.nav-links a{padding:9px 14px;border-radius:999px;font-weight:600;font-size:.93rem;color:var(--muted);transition:color .25s,background .25s}
.nav-links a:hover,.nav-links a.active{color:var(--ink);background:rgba(28,25,22,.06)}
.nav-cta{display:flex;align-items:center;gap:14px;margin-left:10px}
.nav-cta .btn{padding:12px 20px;font-size:.92rem}
.menu-toggle{display:none;width:46px;height:46px;border-radius:12px;border:1.5px solid var(--border-strong);align-items:center;justify-content:center;background:var(--surface)}
.menu-toggle span,.menu-toggle span::before,.menu-toggle span::after{content:"";display:block;width:20px;height:2px;background:var(--ink);border-radius:2px;transition:.3s var(--ease);position:relative}
.menu-toggle span::before{position:absolute;top:-6px}
.menu-toggle span::after{position:absolute;top:6px}
body.nav-open .menu-toggle span{background:transparent}
body.nav-open .menu-toggle span::before{top:0;transform:rotate(45deg)}
body.nav-open .menu-toggle span::after{top:0;transform:rotate(-45deg)}
.nav-extra{display:none}
@media(max-width:1060px){
  /* menu do celular: tela cheia, lista elegante alinhada à esquerda, botões no rodapé; abre rápido (0,22s) */
  .nav-links{
    position:fixed;inset:0;flex-direction:column;align-items:stretch;justify-content:flex-start;gap:0;
    padding:calc(var(--header-h) + 18px) 24px calc(24px + env(safe-area-inset-bottom));overflow-y:auto;
    background:var(--bg);opacity:0;pointer-events:none;visibility:hidden;transition:opacity .22s ease,visibility 0s .22s;z-index:-1;
  }
  .nav-links a{
    display:flex;align-items:center;justify-content:space-between;width:100%;min-height:58px;padding:0 4px;border-radius:0;
    font-size:1.55rem;font-weight:700;letter-spacing:-.02em;color:var(--ink);background:none;border-bottom:1px solid var(--border);
    opacity:0;transform:translateY(8px);transition:opacity .25s ease,transform .25s ease,color .2s;
  }
  .nav-links a::after{content:"→";font-size:1.1rem;font-weight:500;color:var(--muted);transition:transform .2s,color .2s}
  .nav-links a:hover,.nav-links a.active{background:none;color:var(--accent-text)}
  .nav-links a.active::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--accent)}
  .nav-links a:active::after{transform:translateX(4px);color:var(--accent)}
  body.nav-open .nav-links{opacity:1;pointer-events:auto;visibility:visible;transition:opacity .22s ease}
  body.nav-open .nav-links > *,body.nav-open .nav-links .nav-extra a{opacity:1;transform:none}
  #menu-principal > a{min-height:58px;display:flex}
  body.nav-open .nav-links > :nth-child(2){transition-delay:.03s}
  body.nav-open .nav-links > :nth-child(3){transition-delay:.06s}
  body.nav-open .nav-links > :nth-child(4){transition-delay:.09s}
  body.nav-open .nav-links > :nth-child(5){transition-delay:.12s}
  body.nav-open .nav-links > :nth-child(6){transition-delay:.15s}
  body.nav-open .nav-links > :nth-child(7){transition-delay:.18s}
  body.nav-open .nav-links > :nth-child(8){transition-delay:.21s}
  /* rodapé do menu (criado pelo main.js): diagnóstico + WhatsApp */
  .nav-extra{margin-top:auto;padding-top:28px;display:grid;gap:12px;opacity:0;transform:translateY(8px);transition:opacity .25s ease,transform .25s ease}
  .nav-extra .btn{width:100%;justify-content:center;min-height:54px;font-size:1rem}
  .nav-extra small{display:block;text-align:center;color:var(--muted);font-size:.85rem;margin-top:4px}
  .nav-links a.btn{border-bottom:0;font-size:1rem;font-weight:700;letter-spacing:0;border-radius:999px;padding:0 22px;color:#fff;justify-content:center;gap:10px}
  .nav-links a.btn--primary{background:var(--accent);box-shadow:0 12px 26px -14px var(--accent)}
  .nav-links a.btn--wa{background:#15803d}
  .nav-links a.btn::after{content:none}
  .nav-links a.btn--ghost{color:var(--ink)}
  /* o desfoque do topo prende o menu "fixed" dentro da faixa de 65px: com o menu aberto, ele sai */
  body.nav-open .site-header{backdrop-filter:none;-webkit-backdrop-filter:none;background:var(--bg)}
  body.nav-open .wa-float{opacity:0;pointer-events:none}
  body.nav-open{overflow:hidden}
  .menu-toggle{display:flex;z-index:5}
}
@media(max-width:640px){.nav-cta .btn{display:none}}

/* ---------- Hero (home) ---------- */
.hero{position:relative;padding:calc(var(--header-h) + 40px) 0 70px;overflow:hidden;
  background:radial-gradient(900px 500px at 85% 10%,rgba(255,138,60,.16),transparent 60%),var(--bg)}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:56px;align-items:center}
.hero-inner{max-width:620px}
.hero .lead{margin:22px 0 30px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.badge-pill{display:inline-flex;align-items:center;gap:10px;padding:8px 15px 8px 10px;border-radius:999px;
  background:var(--surface);border:1px solid var(--border);box-shadow:var(--shadow-sm);font-size:.85rem;font-weight:600;margin-bottom:22px;color:var(--ink-2)}
.pulse-dot{width:9px;height:9px;border-radius:50%;background:#22c55e;box-shadow:0 0 0 0 rgba(34,197,94,.6);animation:pulseGreen 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(255,90,31,.55)}70%{box-shadow:0 0 0 12px rgba(255,90,31,0)}100%{box-shadow:0 0 0 0 rgba(255,90,31,0)}}
@keyframes pulseGreen{0%{box-shadow:0 0 0 0 rgba(34,197,94,.55)}70%{box-shadow:0 0 0 12px rgba(34,197,94,0)}100%{box-shadow:0 0 0 0 rgba(34,197,94,0)}}
.trust-row{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:26px;color:var(--muted);font-size:.9rem;font-weight:500}
.trust-row span::before{content:"✓ ";color:var(--green);font-weight:800}

.hero-media{position:relative}
.hero-photo{position:relative;border-radius:28px;overflow:hidden;aspect-ratio:4/4.3;box-shadow:var(--shadow);background:var(--bg-3)}
.hero-photo img,.hero-photo video{width:100%;height:100%;object-fit:cover}
.float-card{position:absolute;display:flex;align-items:center;gap:12px;padding:12px 16px;border-radius:16px;
  background:rgba(255,255,255,.96);box-shadow:0 18px 40px -18px rgba(40,25,10,.45);font-size:.88rem;line-height:1.3;color:var(--ink);animation:floaty 6s ease-in-out infinite}
.float-card b{display:block;font-size:.95rem}
.float-card small{color:var(--muted);font-size:.78rem}
.float-card .fi{flex:none;width:40px;height:40px;border-radius:12px;display:flex;align-items:center;justify-content:center;font-size:1.2rem;background:var(--accent-soft)}
.float-card--a{left:-28px;bottom:70px}
.float-card--b{right:-18px;top:34px;animation-delay:-3s}
.hero-phone{position:absolute;right:-26px;bottom:-34px;width:150px;aspect-ratio:9/16;border-radius:24px;padding:6px;background:var(--ink);box-shadow:0 26px 50px -20px rgba(0,0,0,.55);transform:rotate(5deg)}
.hero-phone video{width:100%;height:100%;object-fit:cover;border-radius:19px}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
@media(max-width:980px){
  .hero-grid{grid-template-columns:1fr;gap:44px}
  .hero-media{max-width:620px;margin:0 auto;width:100%}
  .hero-photo{aspect-ratio:4/3.4}
  .float-card--a{left:10px}.float-card--b{right:10px}
  .hero-phone{right:8px;width:120px}
}
@media(max-width:520px){
  .float-card{padding:9px 12px;font-size:.8rem}.float-card .fi{width:32px;height:32px;font-size:1rem}
  .float-card--a{bottom:22px}.float-card--b{top:14px}
  .hero-phone{display:none}
}

/* stats */
.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:0;max-width:var(--maxw);margin:56px auto 0;
  background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-sm)}
.stat{text-align:center;padding:22px 10px;border-right:1px solid var(--border)}
.stat:last-child{border-right:0}
.stat b{display:block;font-family:var(--font-head);font-size:clamp(1.7rem,3.6vw,2.4rem);font-weight:800;color:var(--accent-text);line-height:1}
.stat span{font-size:.86rem;color:var(--muted)}
@media(max-width:640px){.stats-bar{grid-template-columns:repeat(2,1fr)}.stat:nth-child(2){border-right:0}.stat:nth-child(-n+2){border-bottom:1px solid var(--border)}}
.scroll-hint,#neural-canvas{display:none}

/* ---------- Marquee ---------- */
.marquee{overflow:hidden;padding:20px 0;background:var(--ink)}
.marquee-track{display:flex;gap:48px;width:max-content;animation:marq 32s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-family:var(--font-head);font-size:1.15rem;font-weight:700;color:#f5f1ea;display:inline-flex;align-items:center;gap:12px;white-space:nowrap}
.marquee-track span::before{content:"✦";color:var(--accent)}
@keyframes marq{to{transform:translateX(-50%)}}

/* ---------- Section head ---------- */
.sec-head{max-width:760px;margin-bottom:50px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head .lead{margin-top:14px}
.sec-head.center .lead{margin-left:auto;margin-right:auto}

/* ---------- Cards grid ---------- */
.grid{display:grid;gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
@media(max-width:900px){.grid-3{grid-template-columns:repeat(2,1fr)}.grid-2{grid-template-columns:1fr}}
@media(max-width:620px){.grid-3,.grid-2{grid-template-columns:1fr}}

.card{position:relative;padding:30px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border);
  overflow:hidden;transition:transform .4s var(--ease),box-shadow .4s,border-color .4s}
.card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:transparent}
.card-icon{width:54px;height:54px;border-radius:16px;display:flex;align-items:center;justify-content:center;
  font-size:1.5rem;background:var(--accent-soft);margin-bottom:20px}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:.97rem;margin-bottom:16px}
.card ul li{position:relative;padding:8px 0 8px 24px;color:var(--muted);font-size:.92rem;border-bottom:1px dashed var(--border)}
.card ul li:last-child{border-bottom:0}
.card ul li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:800}
.card-link{display:inline-flex;align-items:center;gap:8px;margin-top:16px;font-weight:700;color:var(--accent-dark);font-size:.94rem}
.card-link:hover .arrow{transform:translateX(4px)}
.card-link .arrow{transition:transform .3s var(--ease)}
.card-photo{margin:-30px -30px 22px;aspect-ratio:16/10;overflow:hidden}
.card-photo img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.card:hover .card-photo img{transform:scale(1.05)}
.tilt{will-change:transform}

/* ---------- Bastidores (linhas foto + texto) ---------- */
.story{display:grid;gap:clamp(48px,7vw,88px)}
.story-row{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.story-row:nth-child(even) .story-img{order:2}
.story-img{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:16/11;box-shadow:var(--shadow)}
.story-img img{width:100%;height:100%;object-fit:cover}
.story-num{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:50%;background:var(--ink);color:#fff;font-family:var(--font-head);font-weight:800;margin-bottom:16px}
.story-row h3{font-size:clamp(1.5rem,2.8vw,2.1rem);margin-bottom:12px}
.story-row p{color:var(--muted);font-size:1.03rem}
@media(max-width:820px){.story-row{grid-template-columns:1fr}.story-row:nth-child(even) .story-img{order:0}}

/* ---------- Video showcase ---------- */
.showcase{display:grid;grid-template-columns:1.1fr .9fr;gap:44px;align-items:center}
@media(max-width:860px){.showcase{grid-template-columns:1fr}}
.video-frame{position:relative;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);aspect-ratio:16/10;background:#000;margin:0}
.video-frame video,.video-frame img{width:100%;height:100%;object-fit:cover}
.video-tag{position:absolute;top:16px;left:16px;z-index:2;padding:7px 14px;border-radius:999px;color:#fff;
  background:rgba(20,18,16,.72);backdrop-filter:blur(8px);font-size:.8rem;font-weight:700;display:flex;align-items:center;gap:8px}
.video-tag i{width:8px;height:8px;border-radius:50%;background:#ff3b30;animation:pulse 1.8s infinite}
.checklist{display:grid;gap:14px;margin-top:24px}
.checklist li{display:flex;gap:14px;align-items:flex-start;padding:16px 18px;border-radius:var(--radius-sm);
  background:var(--surface);border:1px solid var(--border);transition:.3s var(--ease)}
.checklist li:hover{border-color:rgba(255,90,31,.35);box-shadow:var(--shadow-sm)}
.checklist .ck{flex:none;width:32px;height:32px;border-radius:10px;background:var(--btn);display:flex;align-items:center;justify-content:center;color:#fff;font-weight:800}
.checklist b{display:block;font-size:.98rem}
.checklist span{color:var(--muted);font-size:.9rem}

/* phone mockup */
.phone-wrap{display:flex;justify-content:center}
.phone{position:relative;width:270px;aspect-ratio:9/19;border-radius:40px;padding:11px;background:var(--ink);box-shadow:var(--shadow)}
.phone video,.phone .ph-img{width:100%;height:100%;object-fit:cover;border-radius:30px}
.phone .notch{position:absolute;top:20px;left:50%;transform:translateX(-50%);width:90px;height:22px;background:#000;border-radius:14px;z-index:3}
.phone .ph-ui{position:absolute;left:11px;right:11px;bottom:11px;z-index:3;padding:16px;color:#fff;
  background:linear-gradient(0deg,rgba(0,0,0,.85),rgba(0,0,0,0));border-radius:0 0 30px 30px}
.phone .ph-head{display:flex;align-items:center;gap:10px;margin-bottom:8px}
.phone .ph-head img{width:32px;height:32px;border-radius:50%;object-fit:cover;background:#fff}
.phone .ph-head b{font-size:.85rem}
.phone .ph-head small{display:block;color:#ddd;font-size:.72rem}
.phone .ph-ui p{color:#eee!important}
.phone .ph-actions{display:flex;justify-content:space-between;font-size:.95rem;margin-top:8px}

/* ---------- Mural de Reels ---------- */
.reels-wall{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.reel-card{position:relative;border-radius:20px;overflow:hidden;aspect-ratio:9/16;background:#000;margin:0;transition:transform .4s var(--ease),box-shadow .4s}
.reel-card:hover{transform:translateY(-6px);box-shadow:0 30px 60px -25px rgba(0,0,0,.6)}
.reel-card video{width:100%;height:100%;object-fit:cover}
.reel-card figcaption{position:absolute;left:0;right:0;bottom:0;padding:44px 16px 16px;color:#fff;background:linear-gradient(0deg,rgba(0,0,0,.85),transparent)}
.reel-card figcaption b{display:block;font-size:.98rem}
.reel-card figcaption span{color:#d6d0c8;font-size:.82rem}
@media(max-width:900px){.reels-wall{grid-template-columns:repeat(2,1fr)}}
@media(max-width:480px){.reels-wall{gap:12px}.reel-card{border-radius:16px}.reel-card figcaption{padding:36px 12px 12px}}

/* ---------- Segmentos ---------- */
.seg-photos{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:20px}
.seg-photo{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:4/3.3;margin:0;box-shadow:var(--shadow-sm)}
.seg-photo img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.seg-photo:hover img{transform:scale(1.05)}
.seg-photo figcaption{position:absolute;left:0;right:0;bottom:0;padding:60px 20px 18px;color:#fff;background:linear-gradient(0deg,rgba(15,12,10,.88),transparent)}
.seg-photo h3{font-size:1.25rem;margin-bottom:4px}
.seg-photo p{font-size:.88rem;color:#e7e0d6;line-height:1.45}
@media(max-width:900px){.seg-photos{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.seg-photos{grid-template-columns:1fr}}
.segments{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.segment{display:flex;gap:16px;align-items:flex-start;padding:20px;border-radius:var(--radius-sm);background:var(--surface);border:1px solid var(--border);transition:.3s var(--ease)}
.segment:hover{box-shadow:var(--shadow-sm);transform:translateY(-3px)}
.segment .ic{flex:none;width:44px;height:44px;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;font-size:1.25rem}
.segment h3{font-size:1.05rem;margin-bottom:4px}
.segment p{color:var(--muted);font-size:.9rem;line-height:1.5}
@media(max-width:900px){.segments{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.segments{grid-template-columns:1fr}}

/* ---------- Diferenciais ---------- */
.why{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.why div{padding:26px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border)}
.why b{display:block;font-family:var(--font-head);font-size:1.12rem;margin:12px 0 6px}
.why p{color:var(--muted);font-size:.92rem;line-height:1.55}
.why .n{display:inline-flex;width:48px;height:48px;border-radius:14px;align-items:center;justify-content:center;font-size:1.4rem;background:var(--accent-soft)}
@media(max-width:900px){.why{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.why{grid-template-columns:1fr}}

/* ---------- Results / metrics ---------- */
.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:800px){.metrics{grid-template-columns:repeat(2,1fr)}}
.metric{padding:28px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border);text-align:center;transition:.35s var(--ease)}
.metric:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.metric b{font-family:var(--font-head);font-size:clamp(2.2rem,4.6vw,3.1rem);font-weight:800;color:var(--accent-text);display:block;line-height:1}
.metric span{color:var(--muted);margin-top:8px;display:block;font-size:.94rem}

.chart-card{padding:28px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border);box-shadow:var(--shadow-sm)}
.chart-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:20px}
.live-pill{padding:6px 12px;border-radius:999px;background:rgba(34,197,94,.12);color:var(--green);font-size:.78rem;font-weight:700;display:inline-flex;gap:8px;align-items:center}
.live-pill i{width:8px;height:8px;border-radius:50%;background:#22c55e;animation:pulseGreen 1.8s infinite}
.bars{display:flex;align-items:flex-end;gap:12px;height:150px}
.bar{flex:1;background:linear-gradient(180deg,var(--accent),rgba(255,90,31,.3));border-radius:8px 8px 0 0;position:relative;min-height:8%;height:8%;transition:height 1.1s var(--ease)}
.bar span{display:none}
.days{display:flex;gap:12px;margin-top:12px}
.days span{flex:1;text-align:center;font-size:.75rem;color:var(--muted-2)}
.mini-metrics{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-bottom:22px}
.mini{padding:14px;border-radius:12px;background:var(--bg);border:1px solid var(--border)}
.mini small{color:var(--muted);font-size:.78rem;display:block}
.mini b{font-size:1.22rem}
.mini .up{color:var(--green);font-size:.75rem;font-weight:700}

/* ---------- Testimonials ---------- */
.quote-card{padding:28px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border);display:flex;flex-direction:column;gap:16px;margin:0;transition:.35s var(--ease)}
.quote-card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.stars{color:#f5a524;letter-spacing:2px}
.quote-card blockquote,.quote-card p{color:var(--ink-2);font-size:1rem}
.q-author{display:flex;align-items:center;gap:14px;margin-top:auto}
.q-author img{width:46px;height:46px;border-radius:50%;object-fit:cover}
.q-author b{display:block;font-size:.95rem}
.q-author span{color:var(--muted);font-size:.82rem}

/* ---------- Process steps ---------- */
.steps{counter-reset:step;display:grid;gap:20px}
.step{position:relative;padding:28px 28px 28px 88px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border)}
.step::before{counter-increment:step;content:counter(step,decimal-leading-zero);position:absolute;left:26px;top:24px;
  font-family:var(--font-head);font-size:2.2rem;font-weight:800;color:var(--accent-text)}
.step h3{margin-bottom:8px}.step p{color:var(--muted)}
@media(max-width:860px){.steps{grid-template-columns:1fr}}
@media(min-width:861px){.steps{grid-template-columns:1fr 1fr}}

/* ---------- FAQ ---------- */
.faq{max-width:860px;margin:0 auto}
.faq-item{border:1px solid var(--border);border-radius:var(--radius-sm);margin-bottom:12px;background:var(--surface);overflow:hidden;transition:border-color .3s,box-shadow .3s}
.faq-item.open{border-color:rgba(255,90,31,.45);box-shadow:var(--shadow-sm)}
.faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 22px;text-align:left;font-weight:700;font-size:1.02rem}
.faq-q .ic{flex:none;width:30px;height:30px;border-radius:50%;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;transition:.3s var(--ease);color:var(--accent-dark);font-weight:800}
.faq-item.open .faq-q .ic{transform:rotate(45deg);background:var(--btn);color:#fff}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s var(--ease)}
.faq-a p{padding:0 22px 22px;color:var(--muted)}

/* ---------- CTA band ---------- */
.cta-band{position:relative;border-radius:30px;padding:clamp(36px,6vw,68px);overflow:hidden;color:#f5f1ea;
  background:radial-gradient(700px 400px at 100% 0%,rgba(255,90,31,.35),transparent 60%),var(--ink);text-align:center}
.cta-band h2,.cta-band h3{color:#fff;margin-bottom:12px}
.cta-band .lead{margin:0 auto 28px;color:#c9c1b6}
.cta-band .info-list>a,.cta-band .info-list>div{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.1);color:#fff}
.cta-band .info-list b{color:#b9b1a6}
.cta-band .form-card{color:var(--text)}
.cta-band .hero-actions{justify-content:center}
.newsletter{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;max-width:560px;margin:0 auto}
.newsletter input{background:#fff!important;color:var(--ink)!important}

/* ---------- Doc / legal pages ---------- */
.doc{max-width:820px;margin:0 auto}
.doc h2{margin-top:36px;font-size:1.35rem}
.doc p{color:var(--muted);line-height:1.8;margin-bottom:14px}
.doc ul{color:var(--muted);line-height:1.8;padding-left:20px;margin-bottom:14px;list-style:disc}
.doc li{margin-bottom:6px}
.doc a{color:var(--accent-dark)}

/* ---------- Form ---------- */
.form-card{padding:34px;border-radius:24px;background:var(--surface);border:1px solid var(--border);box-shadow:var(--shadow);text-align:left}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:16px}
@media(max-width:560px){.form-row{grid-template-columns:1fr}}
.field label{display:block;font-size:.85rem;font-weight:700;margin-bottom:7px;color:var(--ink-2)}
.field input,.field select,.field textarea{width:100%;padding:13px 15px;border-radius:12px;background:var(--bg);
  border:1.5px solid var(--border);color:var(--text);transition:border-color .25s,box-shadow .25s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--accent-dark);box-shadow:0 0 0 4px var(--accent-soft)}
.field textarea{resize:vertical;min-height:96px}
.form-note{margin-top:14px;font-size:.82rem;color:var(--muted-2);text-align:center}
.form-msg{margin-top:14px;padding:14px 18px;border-radius:12px;font-weight:600;display:none}
.form-msg.show{display:block}
.form-msg.ok{background:rgba(34,197,94,.12);border:1px solid rgba(34,197,94,.35);color:var(--green)}

.contact-split{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:start;text-align:left}
@media(max-width:860px){.contact-split{grid-template-columns:1fr;gap:32px}}
.contact-split .lead{margin:0 0 20px}
.contact-split > div:first-child{max-width:32rem}
.contact-layout{align-items:start}
.contact-card{padding:34px;border-radius:24px;background:var(--surface);border:1px solid var(--border);box-shadow:var(--shadow-sm)}
@media(max-width:900px){.contact-layout{grid-template-columns:1fr}}
.contact-card h2{margin-bottom:4px}
.lead-form .field{margin-bottom:16px}
.consent{display:flex;gap:10px;align-items:flex-start;margin-bottom:20px;font-size:.82rem;color:var(--muted);line-height:1.5;cursor:pointer}
.consent input{margin-top:2px;width:18px;height:18px;flex-shrink:0;accent-color:var(--accent)}
.channel h3{font-size:1.05rem}
.info-list{display:grid;gap:14px;margin-top:24px}
.info-list>a,.info-list>div{display:flex;gap:14px;align-items:center;padding:16px;border-radius:var(--radius-sm);background:var(--surface);border:1px solid var(--border);transition:.3s var(--ease)}
.info-list>a:hover{border-color:rgba(255,90,31,.45);transform:translateX(4px)}
.info-list .ic{width:44px;height:44px;flex:none;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;font-size:1.2rem}
.info-list b{display:block;font-size:.8rem;color:var(--muted);font-weight:600}
.info-list span{font-size:1rem}
.info-list>a>div,.info-list>div>div{display:block}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:#d9d2c7;padding:64px 0 28px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.3fr;gap:40px;margin-bottom:44px}
@media(max-width:900px){.footer-grid{grid-template-columns:1fr 1fr}}
@media(max-width:540px){.footer-grid{grid-template-columns:1fr}}
.footer-grid h4,.footer-h{font-family:var(--font-body);font-size:.8rem;font-weight:700;margin-bottom:16px;text-transform:uppercase;letter-spacing:.12em;color:#a9a196}
.footer-grid ul li{margin-bottom:10px;font-size:.94rem}
.footer-grid ul a{color:#d9d2c7;transition:color .25s}
.footer-grid ul a:hover{color:var(--accent-2)}
.footer-about img{height:64px;width:auto}
.footer-about p{color:#a9a196;font-size:.92rem;margin-top:16px;max-width:36ch}
.socials{display:flex;gap:10px;margin-top:20px}
.socials a{width:42px;height:42px;border-radius:12px;border:1px solid rgba(255,255,255,.14);display:flex;align-items:center;justify-content:center;font-size:1.05rem;transition:.3s var(--ease)}
.socials a:hover{background:var(--accent);border-color:var(--accent);transform:translateY(-3px)}
.footer-bottom{border-top:1px solid rgba(255,255,255,.1);padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;color:#8f877c;font-size:.85rem}
.footer-bottom a:hover{color:var(--accent-2)}

/* ---------- LGPD ---------- */
.lgpd{position:fixed;left:0;right:0;bottom:0;z-index:2000;padding:16px 20px;display:none}
.lgpd.show{display:block}
.lgpd-inner{max-width:var(--maxw);margin:0 auto;background:var(--surface);border:1px solid var(--border);border-radius:18px;padding:18px 22px;
  display:flex;gap:20px;align-items:center;flex-wrap:wrap;box-shadow:0 20px 50px -20px rgba(40,25,10,.45)}
.lgpd-inner p{flex:1;min-width:240px;font-size:.88rem;color:var(--muted)}
.lgpd-inner p a{color:var(--accent-dark);text-decoration:underline}
.lgpd-inner .btn{padding:11px 20px}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.1s}.reveal[data-delay="2"]{transition-delay:.2s}
.reveal[data-delay="3"]{transition-delay:.3s}.reveal[data-delay="4"]{transition-delay:.4s}

/* ---------- Páginas internas ---------- */
.page-hero{padding-top:calc(var(--header-h) + 64px);padding-bottom:34px;text-align:center;position:relative;
  background:radial-gradient(800px 380px at 50% 0%,rgba(255,138,60,.16),transparent 65%)}
.page-hero .lead{margin:18px auto 0}
.page-hero .hero-actions{justify-content:center}
.divider-line{height:1px;background:linear-gradient(90deg,transparent,var(--border-strong),transparent);margin:0 auto;max-width:200px}
.crumbs{font-size:.85rem;color:var(--muted-2);margin-bottom:14px}
.crumbs a{color:var(--muted)}.crumbs a:hover{color:var(--accent)}

/* article */
.article{max-width:780px;margin:0 auto}
.article h2{margin:40px 0 14px;font-size:clamp(1.5rem,3vw,2rem)}
.article h3{margin:28px 0 12px}
.article p{color:var(--ink-2);margin-bottom:18px;font-size:1.04rem}
.article a{color:var(--accent-dark);text-decoration:underline}
.article blockquote{border-left:3px solid var(--accent);padding:6px 0 6px 22px;margin:24px 0;color:var(--muted);font-size:1.1rem}
.article ul,.article ol{margin:0 0 18px 22px;color:var(--ink-2)}
.article ul{list-style:disc}
.article ul li,.article ol li{margin-bottom:8px}
.article .cta-band p{color:#c9c1b6}
.article .cta-band a.btn{color:#fff;text-decoration:none}
.article tbody{color:var(--ink-2)!important}
.tag{display:inline-block;padding:5px 12px;border-radius:999px;font-size:.75rem;font-weight:700;background:var(--accent-soft);color:var(--accent-dark)}
.post-card{padding:0!important;border-radius:var(--radius);background:var(--surface);border:1px solid var(--border);transition:.35s var(--ease);display:flex;flex-direction:column;overflow:hidden}
.post-card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.post-card figure{border-radius:0!important}
.post-card .thumb{aspect-ratio:16/9;overflow:hidden}
.post-card .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.post-meta{font-size:.82rem;color:var(--muted-2);display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin-bottom:20px}

/* whatsapp float */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:1500;width:58px;height:58px;border-radius:50%;
  background:#15803d;display:flex;align-items:center;justify-content:center;box-shadow:0 12px 30px -8px rgba(21,128,61,.7);transition:transform .3s var(--ease)}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:30px;height:30px;fill:#fff}

/* ---------- Mobile ---------- */
@media(max-width:860px){
  :root{--header-h:66px}
  .wrap{padding:0 18px}
  .brand img{height:42px}
  .section{padding:clamp(52px,8vw,72px) 0}
  .section--tight{padding:42px 0}
  .hero{padding-bottom:56px}
  .sec-head{margin-bottom:34px}
  .grid{gap:16px}
  .card{padding:24px}.card-photo{margin:-24px -24px 20px}
  .chart-card,.metric{padding:22px}
  .step{padding:22px 22px 22px 76px}
  .faq-q{padding:18px}
  .form-card,.contact-card{padding:24px}
  .site-footer{padding:44px 0 24px}
}
@media(max-width:640px){
  .hero .lead{margin:18px 0 24px}
  .hero-actions{flex-direction:column;align-items:stretch;gap:12px}
  .hero-actions .btn{width:100%}
  .badge-pill{font-size:.78rem}
  .phone{width:min(250px,72vw)}
  .cta-band{padding:34px 20px;border-radius:22px}
  .post-feature{grid-template-columns:1fr!important}
  .post-feature>figure{min-height:200px!important}
  .wa-float{right:calc(14px + env(safe-area-inset-right));bottom:calc(14px + env(safe-area-inset-bottom));width:54px;height:54px}
  .nav-links a{min-height:44px;display:inline-flex;align-items:center}
  .field input,.field select,.field textarea{min-height:48px}
}
@media(max-width:380px){.wrap{padding:0 16px}.btn{white-space:normal;line-height:1.25}}

@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;animation-iteration-count:1!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none;transition:none}
}

/* ---------- Acessibilidade ---------- */
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip-link{position:fixed;left:12px;top:-80px;z-index:3000;background:var(--ink);color:#fff;padding:12px 18px;border-radius:10px;font-weight:700;transition:top .2s}
.skip-link:focus{top:12px}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--accent-dark);outline-offset:3px}
.section--dark a:focus-visible,.section--dark button:focus-visible,.cta-band a:focus-visible,.cta-band button:focus-visible,.site-footer a:focus-visible,.site-footer button:focus-visible{outline-color:#ffb38f}
.hp-field{position:absolute!important;left:-10000px;width:1px;height:1px;overflow:hidden}
.form-hint{font-size:.88rem;color:var(--muted);margin-bottom:14px}
.field{margin-bottom:16px}
.form-row .field{margin-bottom:0}
.form-note a{color:var(--accent-dark);text-decoration:underline}
.form-msg.err{display:block;background:rgba(217,68,15,.08);border:1px solid rgba(217,68,15,.4);color:#a3330b}

/* ---------- Consentimento de cookies ---------- */
.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:2500;max-width:760px;margin:0 auto;background:var(--surface);color:var(--ink);
  border:1px solid var(--border-strong);border-radius:20px;padding:22px 24px;box-shadow:0 24px 60px -20px rgba(40,25,10,.5)}
.cookie-banner[hidden]{display:none}
.cookie-banner h2{font-size:1.15rem;margin-bottom:6px}
.cookie-banner p{font-size:.92rem;color:var(--muted)}
.cookie-banner p a{color:var(--accent-dark);text-decoration:underline}
.cookie-prefs{display:grid;gap:10px;margin:16px 0 4px}
.cookie-prefs[hidden]{display:none}
.cookie-opt{display:flex;gap:12px;align-items:flex-start;padding:12px 14px;border:1px solid var(--border);border-radius:12px;font-size:.9rem;cursor:pointer}
.cookie-opt input{width:20px;height:20px;margin-top:2px;flex:none;accent-color:var(--accent-dark)}
.cookie-opt b{display:block;color:var(--ink)}
.cookie-opt span{color:var(--muted)}
.cookie-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:16px}
.cookie-actions .btn{padding:12px 18px;font-size:.92rem}
.cookie-actions .btn[hidden]{display:none}
.btn--ink{background:var(--ink);color:#fff}
.btn--ink:hover{background:#000;transform:translateY(-2px)}
@media(max-width:560px){.cookie-actions .btn{flex:1 1 100%}}

/* ---------- Dados legais no rodapé ---------- */
.legal-line{border-top:1px solid rgba(255,255,255,.1);padding-top:18px;margin-bottom:18px;font-size:.82rem;line-height:1.6;color:#a9a196}
.footer-links{display:flex;flex-wrap:wrap;gap:6px 16px}
.footer-links a,.link-btn{color:#d9d2c7;font-size:.85rem;text-decoration:underline;text-underline-offset:3px}
.link-btn{background:none;border:0;padding:0;cursor:pointer;font:inherit}
.footer-links a:hover,.link-btn:hover{color:var(--accent-2)}
.ia-note{font-size:.82rem;color:var(--muted-2);text-align:center;margin-top:22px}
.section--dark .ia-note{color:#a9a196}
.q-initials{width:46px;height:46px;border-radius:50%;flex:none;display:flex;align-items:center;justify-content:center;font-weight:800;background:var(--accent-soft);color:var(--accent-dark)}

/* links dentro de texto: sublinhados (não dependem só da cor) */
main p a:not(.btn),main li a:not(.btn),main td a:not(.btn),.form-note a{text-decoration:underline;text-underline-offset:2px}

/* botão de pausar vídeos e letreiro */
.motion-toggle{position:absolute;right:10px;bottom:10px;z-index:6;width:36px;height:36px;border-radius:50%;border:0;
  background:rgba(20,18,16,.72);color:#fff;font-size:.8rem;display:flex;align-items:center;justify-content:center;cursor:pointer}
.motion-toggle:hover{background:rgba(20,18,16,.9)}
.reel-card .motion-toggle{bottom:auto;top:10px}
.marquee .motion-toggle{top:50%;bottom:auto;transform:translateY(-50%);right:8px;width:30px;height:30px;background:rgba(255,255,255,.14)}
.marquee.is-paused .marquee-track{animation-play-state:paused}
.site-footer{padding-bottom:96px}